For associations & nonprofits
I’m Haylie Campbell. For more than 20 years, I’ve helped associations and nonprofits transform their digital presence—growing audiences, strengthening engagement and increasing revenue.
Combining strategy with hands-on delivery, I bring social media, email, website content and video together into connected digital campaigns, tailored to your organisation’s goals, priorities and budget.
What I can help you achieve
What would you like to achieve? Let’s connect your digital communications with the results that matter to your organisation.
Give people stronger reasons to join your association, stay involved and feel connected to your community.
Your association has a story worth sharing. I help bring its value to life through member stories, social campaigns, website content and personalised emails—giving prospective members a reason to join and existing members more reasons to stay connected.
Turn interest in your events and courses into registrations and involvement.
Getting people involved starts with showing them why it matters. From the first social post to the registration page and follow-up email, I create communications that build interest in your events, courses and resources, and make the next step clear.
Build connections that inspire people to share, volunteer, advocate and give.
Behind your organisation’s work are people and stories that deserve to be heard. By taking time to understand them, I create videos, stories and digital campaigns that help supporters connect with your mission and feel inspired to share, volunteer, advocate or give.
Connect your digital campaigns with donations, bookings and enrolments.
Every campaign needs a clear path from interest to action. I bring the strategy, messaging and hands-on delivery together across social media, email and landing pages—helping you generate donations, registrations and enrolments that support your organisation’s work.
One partner across the communications journey
From the plan to the finished post, email, story or campaign, I bring the practical skills to keep your communications moving.
Strategy, content planning, graphic design, video production, post copy, scheduling, community engagement and paid social campaigns.
Copywriting, printed and digital newsletters, email design and delivery, segmentation, and automated member and supporter communication journeys.
Website content and design updates, editorial, interviews, impact stories and engaging content structured for search and AI-assisted discovery (SEO, GEO and AEO optimisation).
Campaign concepts, appeal content production, member acquisition and renewal communications, and donor journeys.
Story producing, interviewing, mobile filming and photography, video editing and live conference and awards coverage.
Integrated communications plans, stakeholder coordination, performance analysis and practical improvements linked to your goals.
Thoughtful use of technology. Experienced use of AI tools to support research, planning and content production, guided by human judgement, your brand voice and careful quality checks.
From strategy to delivery
Every organisation has something it’s working towards—more engaged members, stronger supporter relationships or a fundraising goal that matters. These examples show how I bring the planning, content and hands-on delivery together to help turn those goals into results.
Digital fundraising campaigns I developed and led have collectively raised more than $1 million, with hands-on involvement from the first concept through to content creation, delivery and optimisation.
At Christian Media & Arts Australia, I developed a digital content distribution strategy connecting more than 40 community radio station websites.
Across Southern Cross Austereo’s Hit Network, I helped lead the digital content team to record results, supporting more than 80 radio stations.
The goalBuild engagement around membership, courses and events.
My contributionContent planning, graphic design, copywriting, paid advertising, community engagement and advocacy.
Wider organisational recognitionContributed to AITD’s turnaround, recognised with Associations Forum’s “Association Turn Around of the Year” award.
View the work ↗
The goalConnect supporters with the organisation’s work through personal stories.
My contributionDigital fundraising strategy, storytelling, video production, copywriting, emails, automated donor journeys and social media advertising.
The goalBring conferences, events and awards to life for the wider community.
My contributionMobile photography, live social posting during conference and as Awards are announced to maximise audience engagement and sharing, reels and coordination with event photographers.
The goalShow the human impact of the organisation’s work.
My contributionStory producing, interviewing, filming, video editing and photography, supported by digital fundraising and paid social campaigns.
Wider organisational impactIn my digital marketing roles with Samaritan's Purse and Vision Christian Media, I developed and led digital fundraising campaigns that collectively raised more than $1 million, alongside creating website content and fundraising landing pages and managing social media.
View the work ↗Meet Haylie
I’m Haylie Campbell, a social media and digital communications manager who brings strategic thinking, hands-on skills and genuine care to the organisations I work with.
With experience across associations, charities and media, I take time to understand what your organisation stands for, the people behind it and the difference you want to make. That understanding shapes how I tell your stories, represent your brand and connect with your audience.
I work as an extension of your team, bringing heart and practical commitment to your goals—from the first conversation through to the planning, content and delivery that help you achieve meaningful results.
Monthly retainers
Each retainer has a defined monthly scope, so you can budget with confidence and I can protect the time needed to deliver the work well.
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For teams that need a reliable social media partner to create consistent content, engage their audience and support organisational priorities.
Monthly content planning: Aligned with your organisation’s priorities, campaigns and key dates. Content can include member benefits, event promotion, fundraising appeals, program updates, volunteer recognition and impact stories.
Content repurposing: Give existing articles, webinars, reports and organisational updates a wider audience through your social channels.
Accessible content preparation: Captions for Reels, readable graphics and appropriate alt text.
Strategy and planning: Two calls per month, up to 45 minutes each, to discuss upcoming activity, review priorities and identify opportunities.
Paid social support: Up to four hours per month for targeted post boosting or agreed campaigns to promote membership, events, programs or fundraising. Includes setup, monitoring and adjustments.
Community engagement: Up to four hours per month, spread across agreed weekdays, including routine comment responses and relevant conversations with your audience.
Monthly performance reporting: Analysis and practical recommendations linked to your objectives, including website visits, enquiries and registrations where tracking is available.
Advertising spend is additional and paid directly through your organisation’s advertising account.
Discuss your communications needs02
For teams juggling social media, email and website activity who need one partner to connect the plan and deliver the work.
Your integrated content plan connects social media, email and website activity with membership, fundraising, event and program priorities. Weekly calls keep activity moving and respond to changing needs.
10 hours of flexible digital communications support per month, allocated together across priorities such as:
Member communications: Welcome emails, member benefit features, renewal reminders and re-engagement messages.
Supporter and donor communications: Fundraising appeal emails, thank-you messages, campaign updates and stories showing the difference donations make.
Event and program promotion: Launch announcements, speaker features, registration reminders and post-event follow-up.
Email marketing: Newsletters and campaign emails, including copywriting, design, building, testing and sending.
Website content: Event listings, program information, campaign pages and regular updates.
Stories and articles: Member profiles, volunteer spotlights and impact stories, with interviews included where time is allocated.
Search-friendly content: Useful articles and website copy structured to help people find and understand your organisation through search engines and AI-assisted search.
Email journeys: Improvements to existing welcome, renewal and supporter sequences, audience segmentation and straightforward automated workflows.
Graphic design and content repurposing: Campaign materials and adaptations of existing webinars, magazine articles and reports for your digital channels.
Accessible content preparation, including video captions, readable graphics and appropriate alt text.
Paid social support covers agreed boosting or advertising campaigns. Community engagement is spread across agreed weekdays.
Your monthly performance report brings together results from the channels being managed, with recommendations linked to your organisational goals.
The flexible support allowance covers an agreed selection of activities each month. Larger campaign builds, complex automations and additional work are quoted separately. Advertising spend is additional and paid directly by your organisation.
Discuss your communications needs03
For organisations needing a broader communications partnership, shaped around your priorities, internal resources and campaign calendar.
Together, we will agree on a monthly scope and budget that supports your organisation’s goals and gives your team reliable, ongoing communications support.
Your retainer may include:
Communications planning and campaign coordination: Connect your activity across social media, email, website content and advertising.
Membership communications: Campaigns to attract members, welcome new members, communicate benefits, encourage participation and support renewals.
Fundraising and supporter engagement: Digital appeals, donor thank-you communications, supporter updates and ongoing journeys that demonstrate impact.
Event and program promotion: Coordinated communications for conferences, awards, webinars, training, community events and service delivery.
Social media management: Strategy, content creation, scheduling, community engagement and reporting.
Email marketing and automation: Newsletters, segmented campaigns, welcome sequences, renewal reminders and donor follow-up.
Website content and campaign pages: Copywriting, updates, articles and content structured for search visibility.
Member, volunteer and impact storytelling: Interviews, profiles, case studies and stories that bring your organisation’s work to life.
Content repurposing: Extend the value of webinars, presentations, magazine articles, research and reports across your channels.
Creative support: Campaign graphics, digital collateral, short-form video editing and accessible content preparation.
Meta and Google advertising: Campaign planning, setup, management and optimisation within an agreed scope.
Performance reporting: Analysis connected to membership, registrations, donations and engagement, where suitable tracking is available.
Team and stakeholder coordination: Work with staff, volunteers, divisional committees and other service providers to gather content and keep communications moving.
Contact Haylie to discuss a monthly communications partnership tailored to your organisation.
Discuss your communications needsRetainers begin with a three-month commitment and include one agreed round of revisions. Social post counts are original content pieces adapted and scheduled across your agreed networks; carousels and reels are included in those totals. Final scope reflects your channels, workflow and priorities. Advertising spend is paid separately. Major website builds and out-of-scope campaigns are quoted separately.
Organisations I’ve worked with
Across 20+ years in digital communications, my experience spans employee and contractor roles with associations, charities and commercial organisations. I bring that perspective to helping your team grow participation, strengthen supporter relationships and inspire action.
Associations & member organisations
Australian Institute of Training & Development: Contributed to the organisation’s turnaround, recognised with Associations Forum’s ‘Association Turn Around of the Year’ award. Continuing to deliver record social media results, including regular live events coverage and photography.
Christian Media & Arts Australia: Trained member organisations in social media strategy and developed a digital content distribution strategy connecting more than 40 community radio station websites.
Charities & supporter communities
Vision Christian Media, Samaritan’s Purse and Operation Christmas Child: Across this work, led digital fundraising campaigns that collectively raised more than $1 million in donations.
Global Harvest: Developed the organisation’s first fundraising strategy, redesigned donation pages and automated email communications to keep regular supporters informed and connected to its work.
Commercial organisations & media
Southern Cross Austereo: Helped lead the digital content team to record results across the Hit Network’s 80+ radio stations.
Astro Radio, Malaysia: Trained digital content teams across nine national radio stations.
Loop Web Design: Created social media and SEO content for clients, supporting their digital presence.
Fundraising & advocacy campaigns
A faith-based rehabilitation centre: Developed fundraising appeal concepts and messaging, wrote and designed email and printed supporter communications, and created social media advertising and video content.
A grassroots political organisation: Helped develop and deliver social media petition campaigns that generated tens of thousands of new database contacts.
Let’s start a conversation
Tell me what you’re working towards and where you could use a hand. Together, we can explore how the right communications support could help you grow membership, engage supporters or bring your next campaign to life.
Email me or connect on LinkedIn, and let’s organise a Zoom call.
haylie@haylie.online